If you have a smartphone, most likely you’re using Instagram. I love using Instragram to tell a story of my day using pictures. As cliche as it is, a picture is worth a thousand words, especially when you’re a sleep-deprived mom who can barely string together a 3 word sentence. So, why not tell it with visuals - pictures are attention-grabbing, evocative, and promote click ability. Here are 4 fun and practical ways to use Instagram to promote yourself or your brand.
1. Build a collateral collage. Most likely you have a few pieces of branded printed collateral that were designed to look really great together. Use an app like PicFrame (my favorite) or Diptic to create simple collage of your marketing materials and share it with your social networks. Be sure to link the caption to full-sized versions of your collateral.
2. Photoblog LIVE: Blog about your special event using pictures and smart, story-telling captions in real time.
3. Share your portfolio: Photograph your best work, and share this shameless promotion with your fans. Don’t overuse this approach - as long as your promotion posts are 20 percent or less of your total posts, you won’t be branded a walking commercial.
4. Shoot up the party. Take photos at your next networking event to record and share the connections you made. Include those connections in your caption, which will help promote them among the networks as well as help build your new relationship.