When Linda Jay Geldens attended a computer conference and saw an internal newsletter on a table at the back of the room, she cringed when she saw it riddled with typos.
She circled all the mistakes in red and made an appointment to talk with the newsletter’s editor.
As she slid the heavily edited newsletter onto his desk, she said brashly, “You need me.”
He agreed and hired her immediately. For more than a year, she edited the newsletter for the company, Apple.
Do you wait for business to come to you? Or do you come right out and ask for clients like Linda does?
She finds clients other clever ways, which she explains in this blog post.
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity. Subscribe athttp://www.publicityhound.com/ and receive by email the handy cheat sheet “89 Reasons to Send a Press Release.”